HomePlunge
HomePlunge — Press Kit

The first cold plunge designed for a normal bathtub.

Aerospace engineer Christopher Francis spent two years designing HomePlunge after icing his sore knees in a small San Francisco apartment. The result: a CES Innovation Award winner that fits in the bathroom you already have.

CES Innovation Award TIME Best Inventions Equinox NFLPA MLBPA Hyperice

A few angles worth covering.

Engineer-founder DTC origin story. The home wellness category that didn't exist (cold plunge for renters and apartment dwellers). CES Innovation Award + TIME Best Inventions in the same year. NFLPA and MLBPA partnerships. Sold at The Shop at Equinox. 4.98 stars across 86+ verified reviews — the company has refused every paid review.

How to work with us.

Three ways in.

01 — Sample

Hands-on review unit.

We'll ship you a HomePlunge H3 to test in your own bathroom. Hands-on review, full editorial freedom. Email christopher@thehomeplunge.com.

02 — Interview

Founder access.

Christopher is available for interviews — engineering, the cold plunge category, DTC operations, the aerospace-to-wellness pivot. Book at the link below.

03 — Press kit

Hi-res images + spec sheet.

Studio shots, bathroom installations, founder portraits, brand assets. Available on request — email or use the calendar link.

The product that didn't exist until 2024.

Every other cold plunge sells you a tub. HomePlunge sells you the chiller — and uses the tub you already own.

The proof points journalists ask about.

All independently verifiable.

CES Innovation Award

The first and only cold plunge product to win at CES. Honoree, 2025.

TIME Best Inventions

Recognized in TIME's 2025 Best Inventions list. Special mention category.

Equinox · NFLPA · MLBPA

Sold at The Shop at Equinox. Partnerships with the NFL Players Association and MLB Player, Inc.

Common questions.

Quick answers for the pitch process.

Who is the founder?

Christopher Francis. Aerospace engineer by training, product designer and DTC builder by trade. Based in San Francisco. He created HomePlunge after years of icing sore knees in a small apartment with no room for a standalone plunge tub.

What's the price and where can you buy it?

The H3 is $2,999. The Bella is $1,999. Both sell direct at thehomeplunge.com and at The Shop at Equinox. HSA/FSA eligible through Truemed. 0% financing available.

What's the company stage and traction?

Bootstrapped. Founded 2023. Hundreds of units shipped. 4.98 stars across 86+ verified customer reviews. Two product lines (H3 flagship and Bella accessible).

Can I get a sample, an interview, and a press kit?

Yes. Email christopher@thehomeplunge.com or book the 15-minute slot below. Sample units ship within a week. Press kit (hi-res images, spec sheets, founder bio, brand assets) is sent on request — no NDA required.

Pitch us a story angle, request a sample, or book the founder.

Email christopher@thehomeplunge.com or use the calendar below. Reply with your outlet and the angle you're considering — we move fast.

Book a 15-minute call